Hello everyone! I hope you all had a wonderful weekend. This week we are excited to welcome back former Bobcat Matt Dickman. He is the vice president of digital marketing for Fleishman-Hillard Cleveland.
Matt Dickman joined Fleishman-Hillard in January 2008 as a director in the company’s growing digital practice. He brings over 12 years of emerging media, technology, and integrated marketing experience to this role. Mr. Dickman’s extensive experience working with traditional offline advertising and public relations efforts affords him a strategic vision across marketing channels.
Mr. Dickman joined Fleishman-Hillard from digital marketing shop DigiKnow, where he was the company’s interactive marketing strategist. In this role, Mr. Dickman was responsible for planning and executing digital marketing campaigns for the agency’s clients. Mr. Dickman was also responsible for staying on top of new technology and identifying strategic uses for existing clients, and started the company’s first public-facing blog in 2004. Mr. Dickman’s experience spanned CPG business-to-business and included clients such as Nestle, Visa, PPG, and Advance Auto, as well as companies in publishing, entertainment, sports, and healthcare.
Before his role as strategist, Mr. Dickman served as a business analyst for DigiKnow. His responsibilities included defining client projects and internal needs, creating requirements documentation, conducting stakeholder briefings, creating and modeling technical architectures to support marketing campaigns, modeling data environments, testing and validating, and creating outcome measurement plans. During his time in this role, Mr. Dickman ran the operations for DigiKnow’s new office opening in Buenos Aires, Argentina. He took the project from idea to successful 25+ person outfit supporting a U.S. client base.
Before serving as a business analyst for DigiKnow, Mr. Dickman served as an account manager for some of the company’s largest entertainment and direct-to-consumer clients. His work on these accounts led to multiple American Marketing Association and Ad Association awards. Notable clients included the Columbus Blue Jackets, Cleveland Browns, Pittsburgh Penguins, and the Ohio Department of Travel and Tourism.
Mr. Dickman is also the author of one of the top 150 marketing blogs, according to Advertising Age, and is considered a leader in social media and emerging technology. His blog Techno//Marketer (http://technomarketer.typepad.com) examines the ways new media is impacting companies and customers alike and uses a mix to tell the story. His no-nonsense, easy to understand approach has landed him regular roles writing for MarketingProfs as a columnist (and the publication’s first video blogger) as well as the Madison Avenue Journal.
Mr. Dickman is a regular speaker on topics surrounding emerging media and new technology and has addressed the IABC, PRSA, AMA, and multiple web marketing associations, as well as various academic groups.
There are only two more weeks to pay dues, which are $65 for the year. Checks should be made out to PRSSA. As always, if you have any questions, please respond to scripps.prssa@gmail.com. You can also check us out on twitter (twitter.com/ScrippsPRSSA).
See you at the meeting in Scripps 111!
Matt Dickman joined Fleishman-Hillard in January 2008 as a director in the company’s growing digital practice. He brings over 12 years of emerging media, technology, and integrated marketing experience to this role. Mr. Dickman’s extensive experience working with traditional offline advertising and public relations efforts affords him a strategic vision across marketing channels.
Mr. Dickman joined Fleishman-Hillard from digital marketing shop DigiKnow, where he was the company’s interactive marketing strategist. In this role, Mr. Dickman was responsible for planning and executing digital marketing campaigns for the agency’s clients. Mr. Dickman was also responsible for staying on top of new technology and identifying strategic uses for existing clients, and started the company’s first public-facing blog in 2004. Mr. Dickman’s experience spanned CPG business-to-business and included clients such as Nestle, Visa, PPG, and Advance Auto, as well as companies in publishing, entertainment, sports, and healthcare.
Before his role as strategist, Mr. Dickman served as a business analyst for DigiKnow. His responsibilities included defining client projects and internal needs, creating requirements documentation, conducting stakeholder briefings, creating and modeling technical architectures to support marketing campaigns, modeling data environments, testing and validating, and creating outcome measurement plans. During his time in this role, Mr. Dickman ran the operations for DigiKnow’s new office opening in Buenos Aires, Argentina. He took the project from idea to successful 25+ person outfit supporting a U.S. client base.
Before serving as a business analyst for DigiKnow, Mr. Dickman served as an account manager for some of the company’s largest entertainment and direct-to-consumer clients. His work on these accounts led to multiple American Marketing Association and Ad Association awards. Notable clients included the Columbus Blue Jackets, Cleveland Browns, Pittsburgh Penguins, and the Ohio Department of Travel and Tourism.
Mr. Dickman is also the author of one of the top 150 marketing blogs, according to Advertising Age, and is considered a leader in social media and emerging technology. His blog Techno//Marketer (http://technomarketer.typepad.com) examines the ways new media is impacting companies and customers alike and uses a mix to tell the story. His no-nonsense, easy to understand approach has landed him regular roles writing for MarketingProfs as a columnist (and the publication’s first video blogger) as well as the Madison Avenue Journal.
Mr. Dickman is a regular speaker on topics surrounding emerging media and new technology and has addressed the IABC, PRSA, AMA, and multiple web marketing associations, as well as various academic groups.
There are only two more weeks to pay dues, which are $65 for the year. Checks should be made out to PRSSA. As always, if you have any questions, please respond to scripps.prssa@gmail.com. You can also check us out on twitter (twitter.com/ScrippsPRSSA).
See you at the meeting in Scripps 111!
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