New Winter Term Elective Available

Tuesday, October 28, 2008

All, Professor Tagte asked me to forward this description of a course he is teaching about Business Writing during winter quarter...

Business Writing 492 - (Winter 2008) - (4 Hours) - Course explores the wild world of business, money, banking, The Federal Reserve, personal finance, basic accounting, corporate governance and how corporation's work.

This is a basic course in business that assumes students have no prior business background. Companion course explores the economy Spring Quarter. For students wishing to pursue careers in investor relations and financial writing. If you have questions - See Mark Tatge in Room 103 or email him at tatge@ohio.edu. Prerequisites: Junior or Senior standing.

Monday's Meeting, Oct. 27

Sunday, October 26, 2008

Time for week eight! I hope everyone had a wonderful weekend and the quarter is still going smoothly. This week we are really excited to welcome Amy Peach from Bath & Body Works.

Amy Peach, APR, has a great job as director of Internal Communications for Bath & Body Works –- you know the place you go for all the great smelling lotions, potions and candles. Amy has taken a traditional route in her communications career. A graduate of the journalism school at Bowling Green State University, her course work focused on the public relations sequence.

Her first job was in PR at a community hospital. From there, she went into consulting working at two of Ohio's largest public relations agencies. Through this experience, she gained expertise in all areas of communications including strategy and planning, media relations, event management, public affairs and internal communications. She returned to her roots in healthcare for several years at OhioHealth in Columbus serving as lead communicator to both physicians and employees.

Two years ago, she decided to explore the world of retail and accepted her current position at Bath & Body Works, part of the Limited Brands which also owns Victoria's Secret, PINK, Henri Bendel and White Barn Candle Company. She is responsible for communication strategy and implementation for home office staff in both Columbus, Ohio and SoHo, New York.

We hope to see you in Scripps 111 at 6 p.m. for this great speaker!

REMINDER!!! THIS IS THE LAST MEETING to pay dues for the quarter. Please make checks out to PRSSA for $65.

As always, if you have any questions, please respond to scripps.prssa@gmail.com. You can also check us out on twitter (twitter.com/ScrippsPRSSA).

Keeping with Tradition - A Kickball Victory

Thank you to everyone who participated in Wednesday nights exciting kickball game against Ad Club with SPJ. After an early lead was threatened by a few close innings, the game ended under a cloak of darkness in a victory for PRSSA. The final score was 10 - 5. It was a wonderful time for everyone who particpated and a great way to get to know our great chapter members.

Don't miss our other upcoming social events:

Pumpkin Carving Contest on Wednesday, Oct. 29 at 6 p.m

News Years in Novemeber on Saturaday, Nov. 7
Thanksgiving Dinner on Monday, Nov. 10

Kickball details

Wednesday, October 22, 2008

Please join us this evening (Wednesday) for a rousing game of Kickball against the Advertisting Association and the Society of Professional Journalists.

Plan to arrive at the McCracken athletic fields (behind McCracken and Jefferson Halls on the East Green) at 6:00 p.m. Pizza and drinks will be provided, however, don't forget a water bottle!

Please don't hesitate to contact Paul Matson for any questions or help with directions. (513-317-8160)

See you all tonight, as we continue our legacy of athletic domination!

Do what you love.

Tuesday, October 21, 2008

If you were able to attend last evening's meeting, it was a refreshing message about the path to starting a career in public relations. Above all, pursue your passion! This is a high entertaining, inspiring video of Gary Vaynerchuk at the Web 2.0 Expo. In his own fashion, he describes why and how to go after your dream.

If you would like a copy of the materials or the PowerPoint used in Monday's presentation Social Media: What it is, Why it matters and How to use it, please write a message to scripps.prssa@gmail.com. Enjoy!

Monday's Meeting, Oct. 20

Sunday, October 19, 2008

Social Media: What it is, why it matters and how to use it

Hello everybody! Make sure you don’t miss the meeting this week where we will focus on the current, and constantly growing, trend of social media. We will also be introduced to Dean Tine Stewart, internship coordinator for the Scripps College of Communication.

The effect social media has already had on the way business is conducted is undeniable. Even more clear is the direction it is leading the future. We will show you how important blogs and social networking are for you, both personally and professionally. We will explain microblogs, RSS readers and Wikis. We will teach you how to use your own social bookmarking site and define confusing terminology such as SMO vs. SEO.

This is a great way to learn about some of the basic tools that are very helpful in the field of public relations. These are also topics that are most likely not taught in the classroom but will broaden your knowledge of various business practices.

We hope to see you at 6 p.m. in Scripps 111.

There are only a few weeks left to become a dues-paying member for the year. Please make checks for $65 dollars to PRSSA. As always, if you have any questions, please respond to scripps.prssa@gmail.com. You can also check us out on twitter (twitter.com/ScrippsPRSSA).

Monday's Meeting, Oct. 13

Sunday, October 12, 2008

Hello everyone! I hope you all had a wonderful weekend. This week we are excited to welcome back former Bobcat Matt Dickman. He is the vice president of digital marketing for Fleishman-Hillard Cleveland.

Matt Dickman joined Fleishman-Hillard in January 2008 as a director in the company’s growing digital practice. He brings over 12 years of emerging media, technology, and integrated marketing experience to this role. Mr. Dickman’s extensive experience working with traditional offline advertising and public relations efforts affords him a strategic vision across marketing channels.

Mr. Dickman joined Fleishman-Hillard from digital marketing shop DigiKnow, where he was the company’s interactive marketing strategist. In this role, Mr. Dickman was responsible for planning and executing digital marketing campaigns for the agency’s clients. Mr. Dickman was also responsible for staying on top of new technology and identifying strategic uses for existing clients, and started the company’s first public-facing blog in 2004. Mr. Dickman’s experience spanned CPG business-to-business and included clients such as Nestle, Visa, PPG, and Advance Auto, as well as companies in publishing, entertainment, sports, and healthcare.

Before his role as strategist, Mr. Dickman served as a business analyst for DigiKnow. His responsibilities included defining client projects and internal needs, creating requirements documentation, conducting stakeholder briefings, creating and modeling technical architectures to support marketing campaigns, modeling data environments, testing and validating, and creating outcome measurement plans. During his time in this role, Mr. Dickman ran the operations for DigiKnow’s new office opening in Buenos Aires, Argentina. He took the project from idea to successful 25+ person outfit supporting a U.S. client base.

Before serving as a business analyst for DigiKnow, Mr. Dickman served as an account manager for some of the company’s largest entertainment and direct-to-consumer clients. His work on these accounts led to multiple American Marketing Association and Ad Association awards. Notable clients included the Columbus Blue Jackets, Cleveland Browns, Pittsburgh Penguins, and the Ohio Department of Travel and Tourism.

Mr. Dickman is also the author of one of the top 150 marketing blogs, according to Advertising Age, and is considered a leader in social media and emerging technology. His blog Techno//Marketer (http://technomarketer.typepad.com) examines the ways new media is impacting companies and customers alike and uses a mix to tell the story. His no-nonsense, easy to understand approach has landed him regular roles writing for MarketingProfs as a columnist (and the publication’s first video blogger) as well as the Madison Avenue Journal.

Mr. Dickman is a regular speaker on topics surrounding emerging media and new technology and has addressed the IABC, PRSA, AMA, and multiple web marketing associations, as well as various academic groups.

There are only two more weeks to pay dues, which are $65 for the year. Checks should be made out to PRSSA. As always, if you have any questions, please respond to scripps.prssa@gmail.com. You can also check us out on twitter (twitter.com/ScrippsPRSSA).

See you at the meeting in Scripps 111!

Monday's Meeting, Oct. 6

Sunday, October 5, 2008

Best of luck to everyone as we head into the fifth week of the quarter! Even with studying and projects in full swing, make sure you keep room in your schedule for PRSSA on at 6 p.m. on Monday.

This week our speaker will be Sally Linder, Senior Director of Media Relations and University Spokesperson for Ohio University. This is the first time Sally has presented to our chapter and we hope to welcome her with the enthusiasm of our great members.

Don't forget that member dues are $65 for the year. Checks should be made out to PRSSA. We will also have sign-ups for anyone who missed the opportunity to join the Mentor/Mentee program. As always, if you have any questions, please respond to scripps.prssa@gmail.com. You can also check us out on twitter (twitter.com/ScrippsPRSSA).

See you at the meeting in Scripps 111!